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Green guides
A green guide (or sustainability guide) is a set of rules and guidelines provided for the use of a general or selective population to achieve the goal of becoming more green or sustainable. In this, the guide serves to direct individuals, agencies, companies, businesses, etc. to resources that can help them become more sustainable (or ‘green’) as sustainability becomes a more popular and growing lifestyle choice. Guides are available in many ways, but the most popular being through websites as to avoid using paper. There has also been a surge of guides in university websites as to encourage students towards a more sustainable way of life.
== History ==
The original “green guides” were created by the Federal Trade Commission. The Federal Trade Commission’s slogan is “protecting America’s consumers,” so naturally they created these “green guides” to “to help marketers avoid making environmental claims that are unfair or deceptive under Section 5 of the Federal Trade Commission Act”.〔(), Federal Trade Commission Act.〕 In order to guide consumers away from dishonest environmental claims the Federal Trade Commission issued two brochures called “Eco-Speak: A User’s Guide to the Language of Recycling” and “Sorting out ‘Green’ Advertising Claims”.〔 Not only does the Federal Trade Commission guide the consumer, but it also issues a brochure for businesses called “Complying With the Environmental Marketing Guides”.〔 This guide provides businesses with the complete guides and a review of green marketing claims. The Federal Trade Commission issued their first guide in 1992 and since then has updated them in 1996 and 1998.〔 Most recently the Federal Trade Commission has proposed a revision of their guides in October 2010.〔 Due to the proliferation of products claiming to be green in the marketplace in recent years the Federal Trade Commission began this third revision process early as the Commission held several workshop meetings open to the public to discuss green marketing issues. These workshops covered carbon offsets, “green” product packaging, building products and textiles claiming to be green. Through this review process the Federal Trade Commission is able to gain feedback from the public as well as perform a cost-benefit analysis, determine the efficacy of their guides, and decide whether to maintain, modify, or discard the current set of guides and rules.
Even before the Federal Trade Commission created its first green guide in 1992 there were plenty of people interested in sustainability and the environment who wanted some sort of guidance when it came to living and purchasing more eco friendly. Especially in recent years with the growing environmental movement, a myriad of organizations and individuals have released their own guides to living sustainably or in other words their own “green guides.” For example, National Geographic a magazine company whose slogan is “inspiring people to care about the planet since 1888” first launched its National Geographic Green Guide in 2003 . This magazine guide gave readers tips and examples on how to live a more sustainable and “greener” life. National Geographic discontinued the print version of their guide in January 2009, but it continues to run the guide on their webpage.〔http://www.foliomag.com/2008/national-geographic-discontinues-green-guide-print〕 There readers can read over guides on living more sustainably with their home and garden, travel and transport, food, and purchases. Also National Geographic provides readers with recent environmental news, “green living hot topics,” and interactive quizzes to determine how sustainably their living and what they can do to change〔http://environment.nationalgeographic.com/environment/green-guide/quizzes/〕
Every day more and more people and organizations keep generating new ideas and novel innovations on how to live more sustainable lives. These fresh ideas act themselves as green guides as long as their information is spread, either by print or on the internet. For example, back in November 2007 Rebecca Kelley and Joy Hatch were just two friends who happened to be pregnant at the same time, but by sharing their ideals and interests of raising their children sustainably they created a blog called “The Green Baby Guide”.〔http://greenbabyguide.com/2008/08/31/the-history-of-the-green-baby-guide/〕 This blog created a guide for mothers interested in how they could make their child rearing process more environmentally friendly and sustainable. Eventually their community of interested mothers grew so large that they came out with a book in March 2010 called "The Eco-nomical Baby Guide: Down-to-Earth Ways for Parents to Save Money and the Planet".〔(), additional text.〕 With more people wanting to become enlightened about sustainable living every day there is plenty of room for additional green guides to be produced causing the history of green guides to be changing and evolving all the time.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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